41 Best Beauty Launches of February, According to Editors

41 Best Beauty Launches of February, According to Editors

This article was first published in Popsugar on Feb. 2, 2024

Ah, February, the month of love. Depending on who you are, that might mean the next few weeks look like romantic plans with a partner, dedicated nights out with friends, or embracing self-love in the form of self-care. (It could also include all or none of the above because this isn't a Hallmark movie.) If you're a fan of all things beauty, there's also an opportunity to fall head over heels for the latest product launches.

This month, you can expect plenty of newness from all your favorite beauty brands, from Summer Fridays to Osea to Boy Smells. Whether you're looking for the perfect hair mask so you can finally try out TikTok's viral "treatment bun," a scent that will last through even the longest dates, or an at-home masking kit that will help you put your best face forward, there's a little something for everyone.

If you're not sure where to start, we've enlisted the help of POPSUGAR beauty editors to narrow down the list for you. After spritzing, swiping, and swatching our way through hundreds of different products, we're ready to announce our favorites. We found love in skin tints that made us glow as bright as the North Star, barrier creams that quenched the driest skin, and eye brighteners that faked a wide-awake look faster than a cup of coffee.

Ahead, check out some of the best new February beauty launches, including picks in the hair, skin, body, makeup, and nail categories.

Best Cosmetic Case: ETOILE Jet Setter Travel Case 


"I've owned more cosmetic cases over the years than I can count, but the Etoile Jet Setter Travel Case is the first to really impress me. The bag is compact yet so incredibly spacious. It has room for every product I could ever need while traveling, with separate pockets to keep me organized. And best of all, the bag's structure keeps all of my products upright, eliminating the issue of my bottles spilling over (a huge pet peeve of mine)." — JH