This article was first published in Forbes on Feb. 10, 2024

The Kardashians are loving a $50 beauty buy from a small Australian business - and posting about it to their millions of social media followers.

Kourtney Kardashian is apparently 'obsessed' with Etoile Collective's clear makeup pouches and gifted one to her sister Kim Kardashian and mum Kris Jenner who posted the bag on her Instagram story.

The clear pouch in the pink lavender colour was included in the VIP gift boxes given to many of Kourtney's celebrity family and friends much to the excitement of Etoile founder Michelle Hu, 26.

The $50 clear pouch was designed to hold everyday essentials for travelling or women in the go to slip into their handbag. 

Kourtney's team reached out to Michelle saying the Kardashian was 'obsessed' with the bag and wanted to have Etoile Collective in her latest gift box. 

Kris was one of the recipients and posted the box with Etoile Collective's bag on display to her 51.1million Instagram followers.

Kim also received a box and posted a TikTok video of her opening her gifts with Michelle's pouch in full view.

 

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