This article was first published in The Strategist on Jun. 30, 2023 If you follow our monthly feature “Your Shopping Cart,” you know we have some eerily good intel on what you all are buying,...

This article was first published in Cosmopolitan on Jan. 27, 2023 The moment I upgraded my makeup storage from a beat-up, worn-out cosmetic bag to an acrylic makeup organizer, my life forever changed. Hey, no shade...

This article was first published in Poosh on Sep. 2023 October is Breast Cancer Awareness Month, which means it’s time for two things—getting yourself checked and doing a little shopping.This doesn’t necessarily mean putting yourself through...

This article was first published in news.com.au on May. 20, 2020 It’s not often a moment of chaos can turn into something amazing – but for Michelle Hu, it sparked a multimillion-dollar business.The 24-year-old from...

This article was first published in CNN Underscored on Feb. 27, 2023 Sometimes, everyday products our editors use don’t make it into our in-depth, long-form comparative pieces in which we vigorously test similar products head-to-head. That’s where...

This article was first published in CNN Underscored on Jun. 22, 2023 You’ve stocked up on the best concealer and watched all the contouring videos on your For You page. But even the best makeup...

This article was first published in Vogue on Mar. 25, 2022 For both skincare and beauty fanatics alike, a make-up bag is an absolute essential. Whether destined to be taken away with you on holidays...

This article was first published in BEAUTYcrew on Dec. 18, 2023 The magical time of Christmas is here once again! As we immerse ourselves in the spirit of giving and sharing, finding perfect gifts for...

This article was first published in Cosmopolitan on Oct. 5, 2023 Are we the only ones who thought that by the time we were fully functioning adults we’d have the Pinterest-level makeup vanity of our middle...